Let me tell you about a really cool Kickstarter happening RIGHT NOW through VALENTINES DAY 2014!

The project is called “Social Change Through Consumerism: Feminist Style” and it’s very similar to the fake Victoria’s Secret campaign that has been sweeping tumblr for some time now. The campaign featured models of all backgrounds and body types, with empowering slogans such as “Consent is sexy” and “Ask first.”

Most people were (understandably) upset to discover that the campaign was fake, but now Amulya Sanagavarapu from Waterloo, Ontario has made it a reality. Her goal is to raise $150,000 to cover the cost of creating over 20 unique designs (including boxer briefs), as well as “to get a kickstart on producing feminist advertising campaigns.”

BUT WAIT, THERE’S MORE:

Each pair of underwear is only $8.00 a piece, at the most! And if you want to contribute, but don’t have the money, you can pledge $1.00 that you will then be able to redeem for $1.00 of store credit once the online store is launched. Plus, if you want to buy more than one pair, you pay as little as $5.00 a pair, which is far less than you’d normally pay at a big retailer, and for a way better cause!

At the moment, this Kickstarter has only raised about $20,000 of its $150,000 goal. If it isn’t reached by Valentine’s day, it will get nothing.

Please consider donating to this wonderful cause that contributes to feminist advertising and body positivity, and fights rape culture! Buy a pair for yourself, buy a pair for your partner- hell, buy a pair for your friends! I’d really love to see this project funded, and I’d get a cool pair of cute undies out of it too!

Even if you can’t spare a single dollar, signal boosting is appreciated!

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